Feel Iconic
A new season calls for new arrivals. Explore our latest drop, including lightweight aviator Hau'oli, or discover new colors now available in fan-favorites.
Must-Have Styles
E KOMO MAI
Welcome to our island
On-Going Support for Lahaina
Maui Jim to continue our contribution to the rebuilding of the Lahaina community. When you purchase any of the styles worn by our brand ambassador Evan Mock online or through an authorized retailer, we commit to donate part of the proceeds to the Maui Strong Fund in 2024.
Learn more
Mahalo to Heroes
Through our partnership with ID.me, the “Mahalo to Heroes” program is a way to say ‘Thank You’ to verified heroes, including military, first responders, nurses, medical providers, and hospital employees by giving them access to exclusive benefits.
Get exclusive access
E KOMO MAI
Welcome to our island
On-Going Support for Lahaina
Maui Jim to continue our contribution to the rebuilding of the Lahaina community. When you purchase any of the styles worn by our brand ambassador Evan Mock online or through an authorized retailer, we commit to donate part of the proceeds to the Maui Strong Fund in 2024.
Learn more
Live Aloha
Explore the latest stories from Maui Jim®. Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid color, clarity, and detail.
Read the blog
MAKE IT YOURS
Create endless combinations to fit your lifestyle and aesthetic. Just click Customize Your Maui Jim Sunglasses when viewing any style.
Better Views Ahead in Captivating Blue
The brilliant hues of our island inspired us to create a lens for those that thrive on color. Our blue mirror coating is applied to the frontside surface of our PolarizedPlus2® Neutral Grey lens to provide glare-free views in bright, direct sunlight.
Do you need to repair your glasses?
We are happy to offer repair service on accidental damage as well as for warranty repairs.
Find a store near you
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